Beyonce’s New H&M Campaign Is Making Jaws Drop + Hearts Flutter [PHOTOS]
Beyonce Knowles is the new face (and body) of H&M, and now we’re getting a look at her full campaign with a series of stunning swimwear shots. You may want to be sitting for this.
B wears a number of bikinis and general beachwear in the shots — taken by Inez van Lamsweerde and Vinoodh Matadin – and H&M reps say she gave her “personal input” on each piece.
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” she told Vogue.
“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The campaign, titled ‘Beyoncé as Mrs Carter in H&M,’ will feature print and billboard ads, along with a television commercial with Knowles’ new single, ‘Standing On The Sun.’
Donald Schneider, H&M’s creative director, calls the campaign an “epic fantasy, with glamour, drama and also a sense of paradise.”
Got it, dude. Some of us just want to see Beyonce in a bathing suit.
Look for the ads this summer on sticky magazine pages everywhere.