Beyonce Releasing New Fragrance in 2014
After releasing her surprise self-titled album on December 13th, Queen B is gearing up to release a new fragrance, Rise, in 2014.
The floral-based perfume is due on shelves in February, and according to reports, it’s inspired by Beyonce‘s personality and visionary outlook.
“The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful,” says Marsha Brooks, vice president of global marketing for fragrances in the Coty Beauty division of Coty Inc., which makes the perfume. “There is a strong sense of overcoming adversity and rising above it all.”
Beyonce’s first two fragrances, Pulse and Heat, has sold over $400 million.
Rise, is being described as “intoxicating, addictive and luminous floral.”
“[Beyonce] has done a lot of fruity florals,” explains Brooks. “She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.”
Rise will be available in various sizes and sell between $39.99 and $59 a bottle. And what perfume wouldn’t be right without body lotion and shower gel? Yes, there will be packages featuring those items as well.