Contact Us

Kendrick Lamar Confirms ‘DAMN.’ Album Was Designed to Be Played Backwards

TDE / Interscope Records
TDE / Interscope Records

When Kendrick Lamar dropped his fourth studio album DAMN. back in April of this year, it didn’t take long for fans to start hypothesizing different ways to analyze the LP. Though some though K. Dot had plans to release a second album, others realized there was an alternate project already embedded in the album; all you had to do was play it backwards.

“I think like a week after the album came out, [fans] realized you can play the album backwards,” he tells MTV News in a new interview. “It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album. It’s something that we definitely premeditate while we’re in the studio.”

Fans think the entire arc of the story on DAMN. changes when you play it in reverse, but K. Dot isn’t so sure. “I don’t think the story necessarily changes, I think the feel changes,” he says. “The initial vibe listening from the top all the way to the bottom is … this aggression and this attitude. You know, ‘DNA,’ and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am.”

25 of the Best Hip-Hop Projects of 2017 (So Far)

Subscribe to 107 JAMZ on

Best of 107 JAMZ

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://107jamz.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for JAMZ MVP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive JAMZ MVP contests, events, coupons, presales, and much more delivered to you for FREE.