LeBron James’ Nike Deal Worth A Billi? – The Wire [VIDEO]
Today in Tha Wire looks like Kanye really was giving some “Facts” when he rapped, “Nike, Nike treat employees just like slaves / Gave LeBron a billi’ not to run away.” Word has it LeBron James signed a new lifetime deal with Nike last year in December and ever since the ink dried, folks have been trying to count how many coins the deal was worth. Apparently a billi! That’s a lot of tennis shoes fam.
Initially LeBron signed with the iconic shoe giant in 2003, straight out of high school. Back then that deal was historic, making him the youngest player to sign a deal worth a reported $90 million. According to the news, the NBA stars’ business partner, Maverick Carter, sat down with GQ for an interview and when they asked about Kiing Jame’s latest Nike deal being worth 10 figures, he simply smiled and pointed to the sky alluding to the the fact that is was more than a billion.
Carter then told the magazine, “It’s a fantastic deal. Nike feels great about the deal. That’s the most important thing,” he continued. “It’s the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.” I bet they do!
In other news, Rick Ross is taking his Wingstop ownership to a new level…charity. According to news, Rozay is going to give under privileged kids a chance to a high education by launching the Wingstop Foundation. It’s no secret that the rapper own several Wingstop locations in the U.S. and they’re all pretty successful. The rapper said it’s because of his success that, he wanted to return the favor and help kids go back to school.
The Boss said of the project, “Let’s make ourselves that much more a part of the community,” he continued. “We see the dropout rates. We know what’s going on. So what’s the biggest thing that we could do? Wingstop as a company came together and put together an urban scholarship that’s for the underprivileged, that’s educationally based. That’s me talking to my audience. We need to hear this, and we need to bring all these ideas and concepts to the table and start as soon as possible.”
The Wingstop Foundation will officially launch later this year and in an effort to lower the dropout rate, will award grants to education and mentoring groups as well. Rozay said, “To me, a company as huge as Wingstop, we’ve seen so much success doing what we’re doing, let’s take it to the next level.” Now that’s what’s up! click on the link below to learn more.
I’ll keep you posted on when the rappers foundation launches and bring you the scoop on how to apply for the scholarships. In the meantime that Tha Wire for today. Tune in twice a day, every weekday a 12:50 p.m. and 3:30 p.m. to say in the know on The Peoples Station 107 Jamz.