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Media Preps Viewers For Winfrey OWN Channel

Ok so I read through this article about “OWN” Oprah’s own network on cable. I really am still clueless on what exactly will be the point of this channel. Does she really think she’s that awesome?

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The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing — Winfrey herself.

In stoking interest in the cable channel, the goal is to exploit Winfrey’s popularity while emphasizing that OWN won’t be all Oprah, all the time.

“We really don’t want to be a niche brand. We want to be a mainstream cable” network with appeal beyond Winfrey’s fan base, said Darren Schillace, vice president of consumer marketing for OWN.

“Phase one” of the marketing effort aims to “manage expectations that it’s not 24/7 Oprah on the network,” Schillace said, with Winfrey committed to appearing in at least 70 hours of programming in 2011.

via Media blitz preps viewers for Winfrey OWN channel – Yahoo! News.

I happen to think that Oprah should probably call her career a success and leave while on top like Larry King did. I just personally don’t see this as a success! Especially if she keeps supporting Obama. He isn’t actually so popular right now! Just saying!

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