Everyone's raving about chip company Paqui's #OneChipChallenge. One thing's for certain, after watching someone else do it, only the bravest dare to accept the challenge.

NBA Hall of Famer Shaquille O'Neal decided to bet his "Inside the NBA" co-host Charles Barkley $20 that he could eat the chip without making a face. Let's just say Shaq has to pay up.

Even co-host Kenny Smith took part in the challenge and was still choked up minutes after doing the challenge also. It's safe to say they both felt the heat. Corny line, I know, but it works.

I'm not on duty!