When it comes to being the game for awhile and still having a pretty respectable spot. There is none other then T.I. He has been on the charts since the late 90's and is still no pun intended The King when it comes to music, branding, fashions and all other types of business.

A few months ago he dropped the ep "Us Or Else" which was a different turn for TIP. This music was a little more cultured and actually offered a message. It touched on various topics like Police Brutality and violence in the urban community. Over the holidays he dropped a full album titled "Us Or Else: Letter to the system" and added about 10 more songs to go with the original. He released a new video featuring California singer Trev Case and Mississippi artist Big K.R.I.T. The song is called "Switchin Lanes" and has a nice groove to it to compliment the message in the music.

T.I.-"Switchin Lanes":

One thing that alot of our artist need to understand is that the music changes and alot of the fans that they had have matured and grown with them. Some of the newer artist are not going to be able to relate to be conscious or even willing to be. I think this is a great move for T.I., even if it was just for the moment. It's great knowing that he is aware of the situations that are plaguing our communities.