Jay Z is extending his 40/40 brand and recently opened his high-end sports bar in Atlanta at the worlds busiest airport.

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Atlanta has a new hot spot in town, as Jay Z opened the newest location of his 40/40 Club sports bar in Atlanta’s Hartsfield-Jackson International Airport.  The South has become the third location for the Hov's trendy bar. Besides the flagship Manhattan spot, there's also a 40/40 at the Barclays Center in Brooklyn.  Unfortunately,the clubs in Las Vegas and Atlantic City have been closed.

(Photo by Theo Wargo/Getty Images for Berk Communications)

According to Billboard the ATL location is slightly “scaled down” from from the iconic Manhattan club, but it's still going boast the upscale traditional American sports bar swagger the 40/40 brand in known for.  Which is, the live music, sports memorabilia and of course the sports and music celebs.

(Photo by Theo Wargo/Getty Images for Berk Communications)

F.Y.I Jay Z and business partner Juan Perez opened the original Manhattan location in 2003.  The swanky sports bar gets it's name from baseball.  The 40/40 Club consists of players who hit 40 home runs and stole 40 bases in one season.  So far the only ballers who've been able to call The 40/40 Club home are Barry Bonds (1996), Alex Rodriguez (1998), Jose Canseco (1988), and Alfonso Soriano (2006).

So, the next time your in the 'A' or happen to be passing through the world busiest airport, stop in for live entertainment, a cocktail, a bite to eat or all of the above.  The all new Atlanta 40/40 Club sports bar is located in the Concourse D concessions area of the Hartsfield-Jackson International Airport.  Scheduled to open this fall, is a separate VIP lounge extension, featuring and additional 1,500 square feet on a different floor.