‘Girls Trip’ Debuts at No. 2 With Over $30 Million in Box Office Sales
Probably the summer's biggest non-action comedy hit, Girls Trip, directed by Malcolm D. Lee (The Best Man Holiday), raked in an estimated $30.8 million it's first week out proving, yet again, that an all black cast, specifically an all black female cast, can earn big box office bucks. And, the movie only cost $19 million to make—so, you do the math.
The film hasn't just received box office dollars, it's been a critical hit as well, with an impressive 89 percent rating on aggregate review site, Rotten Tomatoes. Of course, Smith and Queen Latifah have been heavy on the promo run in support of the movie, Smith detailing her relationship 2Pac and Queen Latifah talking about the current state of hip-hop.
Star power aside, this is yet another big win for black filmmakers, writers, directors, and more specifically, black women. The audience that went to see the film was largely women, and the viewers were diverse. According to movie tracking site, Box Office Mojo, 59 percent of the audience was black, 19 percent was white, 17 percent was Hispanic and 3 percent was Asian.
“Black women can open a movie and it does not have to be about the space program, okay?” Lee recently told the Hollywood Reporter, alluding to last year's Oscar nominated Hidden Figures, which also starred an all black female cast. “Black Girl Magic is real — people want a piece of it, they want to see it, they want to be empowered by it.”