When it comes to eating at your favorite restaurants, how many of them do you feel are trustworthy?

Photo by Nik Owens on Unsplash
Photo by Nik Owens on Unsplash
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A recent study was aimed at finding that answer and also found out, to no one's surprise, that Americans like eating at restaurants they feel they can trust.

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Clarify Capital surveyed over 1,000 Americans about their opinions about different industries and specific brands. They found that 78% voted that the trustworthiness of a business is "very" important to them as consumers.

What makes a business trustworthy?

  • 36% said "delivers on promises" and "asks for honest feedback & reviews"
  • 35% said "pricing transparency"
  • 34% said "builds relationships with customers"
  • 33% said "consistent performance"
  • 31% said "listen to and acts on customer feedback"
  • 30% said "employee training transparency"
  • 29% said "provides behind the scenes info about processes" and "easy to use website"
  • 28% said "pays employees well"
Photo by Brian Chan on Unsplash
Photo by Brian Chan on Unsplash
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Who are the most trustworthy restaurants in Louisiana?

  • Pizza Hut 40%

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  • KFC 39%

KFC Menu Items and Restaurant
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  • McDonald's 37%

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