Taking a little break from directing and starring in movies, Ice Cube will be endorsing Coors Light in their upcoming ads.  In the new commercials look for Cube to face off with the beer giant to see who's the coldest.  Of course we already know who that is right?

This isn't the first time the rap icon has endorsed beer.  Back in the day, the 41 year old endorsed St. Ides malt liquor.  In the late 80's he was featured in a large poster campaign.  I guess you could say he basically he paved the way for other icons to get in on the endorsement action.  Snoop Dogg and Tupac Shakur who both appeared in advertisements for the malt liquor in later years.