Hours after the lineup for the NFL's Jay-Z/Roc Nation-curated NFL Kickoff event was announced, the Roc Nation founder is getting dragged on Twitter.

On Friday (Aug. 30), Roc Nation and the NFL announced that Meek Mill, Rapsody and singer Meghan Trainor would be performing at the event, which will take place at Chicago's Grant Park on Sept. 5. They also announced the coming of Inspire Change apparel, which will be released in honor of the social justice initiative during the NFL regular season this fall.

Within minutes of the announcement, folks from across Twitter began criticizing the rap legend. Although the press release says the Inspire Change apparel proceeds will be directed to provide funding for Inspire Change programs in the league, that hasn't stopped people from using the apparel to say Jay is only out to make money. People have also suggested that the inclusion of Trainor as a performer and Inspire Change advocate was ill-advised.

"Hoodies are something that these racist cops and folk like Zimmerman look for to justify killing n!ggas so... Is Jay-Z trying to profit off of Black folks' pain and death again but bringing the NFL along for the ride this time?," tweeted one person giving the billionaire the side-eye.

Another Twitter user wrote, "Beyoncé did not bless us with Lemonade, Homecoming, and The Gift for her husband to say Meghan Trainor will inspire social justice change! Alexa, draw up divorce papers then play Ether."

These tweets continue the trend of people directing skepticism at Hov, whom they believe sold out former San Francisco 49ers quarterback Colin Kaepernick by partnering with the NFL even as the embattled QB has been unable to secure an NFL contract. Many believe that Kaepernick has been blackballed because he kneeled during the playing of the national anthem in order to spotlight police brutality during the 2016 NFL season.

You can read more heated reactions from fans below. XXL has reached out to Roc Nation to see if they wanted to make any comments on criticism.

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