Jeezy Sells Stake in Tequila Avion to Pernod Ricard, Will Remain Involved With Brand

Nearly five years after first joining forces with Tequila Avión, Jeezy is selling his stake in the company to global spirits brand Pernod Ricard.

“When I first became involved with Tequila Avión in 2013, I knew it had enormous potential on a global scale,” says Jeezy, who became the brand's Multicultural Advisor back in 2013. “This next step with Pernod Ricard USA and continued partnership with Founder and Chairman, Ken Austin, will allow us to continue to grow the brand on the worldwide stage.”

Although Jeezy has sold his stake, he will remain highly involved in Tequila Avión going forward while being financially incentivized until 2020 as he helps support the brand's next wave of growth.

For their part, the folks at Pernod Ricard, are excited with the move. “Avión has become a leading aspirational lifestyle brand in the fast-growing ultra-premium tequila category," says Paul Duffy, Chief Executive Officer of Pernod Ricard USA.

He continues, "This acquisition is important for Pernod Ricard USA as we focus on premiumization and building brands that consumers are passionate about. We look forward to continuing to develop and grow this exciting brand.”

Ken Austin, Founder and Chairman of Tequila Avión, is also happy with the acquisition.

“This clearly displays Pernod Ricard’s commitment to this high-potential brand which was voted World’s Best Tasting Tequila at the San Francisco World Spirits Competition,” he explains. “The Pernod Ricard people, distributors and brokers have been and will continue to be key drivers in taking Avión to the next level.”

In related news, Jeezy, who released his about a month ago, is all set to begin his six-week Cold Summer tour in February. You can cop tickets at Jeezy's official website.

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