Kobe Bryant and Michael B. Jordan (Creed), star in the latest Apple TV commercial.

Michael B. Jordan picks Kobe Bryant’s brain as they go over highlights for the “Creed" star to take on the role of playing the soon-to-be retired NBA champion in a biopic. Wearing Bryant’s famed Lower Merion High School jersey, the “Creed” star explains to Bryant that he will not only be playing him during his younger playing days, but also throughout the entire biopic as an aging Bryant, with make up and prosthetics.

Jordan suggests that his role as Bryant will convey him being “Locked in a battle with Father Time.” He then directs Siri to a particular scene in “The Curious Case of Benjamin Button”, at which point Kobe has had enough and kicks him out of the set trailer.

The commercial sheds light on the latest features that Apple has to offer its customers. Technology continues to advance — if you can dream it, they can build it.

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