L’Oreal Hit With Class Action Lawsuit For Allegedly Making Women Go Bald

According to reports, L’Oreal has been hit with a massive lawsuit because their relaxer is allegedly making women go bald. A famous No-Lye Relaxer, aka a perm, recently made the news for all the wrong reasons. Now customers all over the world have to worry if they're going to gold bald.

TMZ reported the story first and says attorney Mark Geragos filed a class action suit on behalf of several unhappy customers. The suit claims numerous African American woman who've used the product experienced everything from breakage, hair loss, scalp irritation to blisters, even burns. The SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer has had a good image until now. The hair product is even endorsed by celebs like the First Lady Michelle Obama, reality star/model Cynthia Bailey and actress Tracee Ellis Ross.

HipHollywood reports there's a bunch of complaints on Amazon by customers furious with results of using the product:

33 of 36 people found the following review helpful
1.0 out of 5 stars Do NOT buy if you love your hair, April 26, 2013
By Kindle Customer
This review is from: Softsheen Carson Optimum Amla Legend Relaxer Kit (Health and Beauty)
A little background: I'm 30 years old, with medium to fine high-density hair. I've been relaxing my own hair since I was 19, and prior to that, my mother did my relaxers. Always relaxed my hair once every 3-4 months because I could always manage my new growth. I've never had any issues with breakage/falling out, anything at all after relaxing my hair.

Until now.

Note above that I said I had some high-density hair. So even though my hair is medium to fine, I had a heck of a lot of hair (think Chaka Khan, seriously). After using the ENTIRE bottle of neutralizer, when I went to detangle after conditioning, my hair started coming out in chunks. Just, chunks of hair coming out. It's a week later, and my hair is still coming out. And I'm not talking about breakage, I'm talking about the entire strand is coming out from the root (and I have armpit length hair). So now, I'm taking every step I can to preserve the length and get my density back since I now have extremely thinned out hair...

 

While another reads:
After using the ENTIRE bottle of neutralizer, when I went to detangle after conditioning, my hair started coming out in chunks,” one review read. “Just, chunks of hair coming out. It’s a week later, and my hair is still coming out. And I’m not talking about breakage, I’m talking about the entire strand is coming out from the root (and I have armpit length hair).

TMZ  reports the class action suit is for $5 million in damages. So far, the hair giant has not commented on the issue. In the meantime, if this is a product you use, do so with extreme caution until more is learned about what's happening with other consumers.