If anybody knows how to make a good business deal, 50 Cent does. From the crazy multi-million dollar deal with Vitamin Water, Street King Energy Drink, Reebok, Right Guard and others I think it's safe to say Fif knows how to generate some paper.
When I think of Hip-Hop, Eric B. & Rakim definitely come to mind. They are the essence of true Hip-Hop. Their 1987 album release of "Paid In Full" is Hip-Hop history and had more hits than a baseball game!